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About DataSense PH

We're on a mission to empower Filipino marketing professionals with the analytics skills and knowledge they need to thrive in a data-driven world.

Our Story

2018: The Beginning

DataSense PH was founded by Virgilio Cruz, a veteran digital marketer who recognized the growing analytics skills gap in the Philippine marketing industry. After leading analytics teams for major agencies and brands, Virgilio saw firsthand how Filipino marketers were struggling to leverage data effectively while multinational companies were pulling ahead with data-driven strategies.

Starting with just two instructors and a small classroom in Makati, we launched our first course: "Analytics Fundamentals for Marketers." The response was overwhelming, with our initial classes filling up within days.

2020: Growth & Adaptation

When the pandemic hit, we quickly pivoted to virtual training, which unexpectedly allowed us to reach marketers across the Philippines beyond Metro Manila. We expanded our team, bringing on specialists in different analytics domains, and developed our comprehensive curriculum covering the entire analytics spectrum.

During this period, we also launched our corporate training programs, working with leading companies to upskill entire marketing departments and develop customized analytics frameworks tailored to their specific business challenges.

2022: Expansion

We opened our flagship learning center in BGC, featuring state-of-the-art training facilities and a data visualization lab. Our team grew to include 12 instructors with backgrounds from agencies, tech companies, and e-commerce platforms.

This was also the year we launched our signature certification programs, designed specifically to help Filipino marketers demonstrate their analytics proficiency to employers and advance their careers in an increasingly competitive job market.

Today: Market Leader

Today, DataSense PH stands as the Philippines' leading marketing analytics training provider, having helped over 3,500 professionals transform their careers through data skills. We maintain partnerships with top technology providers and industry associations to ensure our curriculum stays at the cutting edge.

Our focus remains on practical, applicable knowledge that addresses the unique challenges of the Philippine market context. We're proud that 92% of our graduates report significant career advancement within a year of completing our programs.

Our Mission & Values

Our Mission

To empower Filipino marketing professionals with the data analytics skills, tools, and mindsets needed to drive evidence-based decisions, enhance campaign performance, and advance their careers in an increasingly data-driven industry.

Excellence

We are committed to delivering the highest quality education through meticulously researched curriculum, experienced instructors, and continuous improvement based on student feedback.

Practicality

We focus on applicable skills and real-world scenarios that students can immediately implement in their work, rather than theoretical concepts with limited practical value.

Community

We foster a supportive learning community where Filipino marketing professionals can network, share experiences, and grow together through collaborative learning.

Adaptation

We continuously evolve our curriculum to keep pace with rapidly changing technologies, platforms, and best practices in the analytics field, ensuring our students stay ahead of the curve.

Meet Our Team

Our expert instructors bring rich industry experience to the classroom

Virgilioz Cruzez

Founder & Lead Instructor

Former Head of Analytics at a global agency, Virgilioz brings 12+ years of experience working with major brands. Specializes in marketing measurement frameworks and multi-channel attribution.

Maricarr Santosz

Director of Curriculum

With a background in both marketing and education, Maricarr develops our comprehensive curriculum. Previously led analytics for a major e-commerce player in Southeast Asia.

Marcko Alejandroz

Lead Analytics Instructor

A certified Google Analytics and marketing platform expert, Marcko specializes in technical implementation and advanced analysis. Has consulted for over 40 companies in the Philippines.

Leilah Reyez

Data Visualization Specialist

A data storytelling expert, Leilah teaches our data visualization courses. Previously worked as a data journalist and has a background in both design and analytics.

Rafaello Macaraegz

Digital Campaign Analyst

Leads our campaign analysis courses, Rafaello has deep expertise in paid media optimization and cross-channel attribution. Previously managed large digital budgets for financial services clients.

Sophiaz Tolentinoz

Client Success Manager

Sophiaz ensures our students receive exceptional support throughout their learning journey. She oversees our mentoring program and helps students apply their skills to real-world challenges.

Our Educational Approach

Industry-Relevant

Our curriculum is continuously updated based on feedback from industry partners and evolving market needs. We focus on skills and tools that are immediately applicable in Philippine marketing roles.

Hands-On Learning

At least 60% of our class time is dedicated to practical, hands-on exercises using real data and tools. We believe in learning by doing, not just by listening to lectures.

Supportive Environment

We limit class sizes to ensure personalized attention and create a supportive community where students can learn from both instructors and peers. Post-course support helps apply new skills effectively.

Results-Focused

Our ultimate measure of success is not just completion of courses, but tangible career advancement and business impact for our students. We track and celebrate these outcomes.

What Makes Us Different

Filipino Context: Unlike generic global courses, our programs incorporate local market nuances, examples, and case studies relevant to the Philippine business environment.

Instructor Quality: All our instructors have extensive industry experience and are active practitioners who bring real-world knowledge to the classroom.

Blended Learning: We offer flexible learning formats—from in-person workshops to virtual classes and hybrid approaches—to suit different learning preferences and schedules.

Community Focus: We foster ongoing connections among alumni through networking events, webinars, and an active online community for knowledge sharing and career opportunities.

The Future of Marketing Analytics Education in the Philippines

As the digital landscape in the Philippines continues to evolve at a remarkable pace, the demand for skilled marketing analytics professionals has never been greater. Filipino businesses across industries recognize that data-driven marketing is no longer a competitive advantage—it's a necessity for survival and growth in an increasingly sophisticated marketplace.

At DataSense PH, we've positioned ourselves at the forefront of this transformation, serving as a bridge between traditional marketing education and the rapidly changing requirements of the industry. By combining deep technical expertise with an intimate understanding of the Philippine business context, we provide a unique educational experience that cannot be replicated by generic international courses or traditional academic programs.

Our commitment to excellence extends beyond simply teaching tools and techniques. We foster critical thinking, strategic perspective, and business acumen alongside technical skills—creating well-rounded analytics professionals capable of driving meaningful business impact. This holistic approach has made our graduates highly sought after by leading companies throughout Metro Manila, Cebu, Davao, and beyond.

As we look to the future, we're committed to continuous innovation in our curriculum and teaching methods. From incorporating emerging technologies like machine learning and AI to expanding our reach through enhanced digital learning platforms, we aim to stay ahead of industry trends and continue empowering Filipino marketing professionals with the skills they need to excel in an increasingly data-driven world.